Mobility
The
purpose of the section on mobility is to obtain more information about
and a better understanding of the young generation "tomorrow´s
adults" and their thoughts, values and attitude to mobility, security
and communications issues and to create respect for and interest in these
attitudes.
Method
Our starting-point is an empirical study dealing with young people´s
driving forces, values and ideals: the Nineties Report. Arguably, the
young people of the nineties are an extremely valuable social resource
that we pay scant attention to. Apart from annual in-depth interviews
that indicate changes over time, quantitative surveys both of the target
group and of older people are conducted on a continuous basis. These surveys
include implementation and information/marketing measures that will make
it possible to communicate the findings to the general public, to politicians
and to specific target groups (consisting mainly of young people). The
methods used are based on a three-stage model. The first stage consists
of research and strategic analyses based on grounded theory and participatory
research. The young themselves take part in all stages of the survey,
including the analyses. Triangulation, mixing qualitative and quantitative
methods, is used. Interactive media are used throughout to report the
findings. Figures and statistics revealing young people´s attitudes
to the opportunities and risks inherent in mobility will be found below,
see Statistics and Figures.
Global
Generation, perceptivity and change How does young people's values, beliefsystems
and ideal transform society?
Is there a global pattern in the attitudes and thoughts of young people?
The aim of this project is to understand the interaction between value
patterns and beliefsystems and the ongoing globalization with main emphasis
on mobility and communication. Perceptivity is a key word - to understand
how young people judge risks and makes choices in their way of communicating.
The method is based on grounded theory and participatory research. Young
people between the ages of 19 and 25 are interviewing a representative
sample of the same age. The results can be used as an instrument for policy
and communication-strategies.
©2003
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Puranen
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