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The purpose of the section on mobility is to obtain more information about and a better understanding of the young generation "tomorrow´s adults" and their thoughts, values and attitude to mobility, security and communications issues and to create respect for and interest in these attitudes.
Our
starting-point is an empirical study dealing with young people´s
driving forces, values and ideals: the Nineties Report. Arguably, the
young people of the nineties are an extremely valuable social resource
that we pay scant attention to. Apart from annual in-depth interviews
that indicate changes over time, quantitative surveys both of the target
group and of older people are conducted on a continuous basis. These surveys
include implementation and information/marketing measures that will make
it possible to communicate the findings to the general public, to politicians
and to specific target groups (consisting mainly of young people). The
methods used are based on a three-stage model. The first stage consists
of research and strategic analyses based on grounded theory and participatory
research. The young themselves take part in all stages of the survey,
including the analyses. Triangulation, mixing qualitative and quantitative
methods, is used. Interactive media are used throughout to report the
findings. Figures and statistics revealing young people´s attitudes
to the opportunities and risks inherent in mobility will be found below,
see Statistics and Figures.
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©2003 Bi Puranen |