The purpose of the section on mobility is to obtain more information about and a better understanding of the young generation "tomorrow´s adults" and their thoughts, values and attitude to mobility, security and communications issues and to create respect for and interest in these attitudes.


Our starting-point is an empirical study dealing with young people´s driving forces, values and ideals: the Nineties Report. Arguably, the young people of the nineties are an extremely valuable social resource that we pay scant attention to. Apart from annual in-depth interviews that indicate changes over time, quantitative surveys both of the target group and of older people are conducted on a continuous basis. These surveys include implementation and information/marketing measures that will make it possible to communicate the findings to the general public, to politicians and to specific target groups (consisting mainly of young people). The methods used are based on a three-stage model. The first stage consists of research and strategic analyses based on grounded theory and participatory research. The young themselves take part in all stages of the survey, including the analyses. Triangulation, mixing qualitative and quantitative methods, is used. Interactive media are used throughout to report the findings. Figures and statistics revealing young people´s attitudes to the opportunities and risks inherent in mobility will be found below, see Statistics and Figures.

Global Generation, perceptivity and change How does young people's values, beliefsystems and ideal transform society?

Is there a global pattern in the attitudes and thoughts of young people? The aim of this project is to understand the interaction between value patterns and beliefsystems and the ongoing globalization with main emphasis on mobility and communication. Perceptivity is a key word - to understand how young people judge risks and makes choices in their way of communicating.

The method is based on grounded theory and participatory research. Young people between the ages of 19 and 25 are interviewing a representative sample of the same age. The results can be used as an instrument for policy and communication-strategies.


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©2003 Bi Puranen