Values, Knowledge and Future Generations: Where is it All Heading?
That's the crucial question for the people working at Bikupan. We are
a small knowledge company, doing research, analyzing, teaching and implementing
new findings into organizations and corporations. We have a clear action
learning perspective promoting synergies between research, education and
industry to develop innovative and customized solutions, to stimulate
thinking and to help shaping the futures. To develop communication strategies
are a key virtue.
Bikupan - the beehive - started 1988. Initially the strategy for the company
was expressed as follows: "The company shall pursue activities in
interactive media, research and analysis in Business Intelligence, communication
strategies and futures studies in Sweden and internationally". This
written strategy is a good description of the activities that has been
carried out since the foundation of Bikupan.
During more than one decade, Bi Puranen has served as Project Director
at the Institute for Futures Studies in Sweden, where she has been carrying
out several strategic projects; among them are "the Nineties Report",
"World Value Survey" and "Global
Generation. The results from these projects, will hereafter be a part
of a broad international project within the framework of "Global
Generation" and "World Value Survey", where it will be
possible to compare value patterns and belief systems among young people
in many countries and in-between generations. Even though Bikupan is a
Swedish company a great deal of the activities concerning Business Intelligence
and futures studies is carried out with the French Science Park Sophia
Antipolis as a platform. The cooperation with the International Management
Institute "Theseus", is of significant value as well as the
further development of the "World Values Survey" in association
with Prof. Ronald F. Inglehart in Ann Arbor, Michigan.
An absolute condition for making communication work is most often to have
long-term understanding of lifestyles and values. The ability to listen
and the willingness to offer something in return is crucial. Bikupan have
during more than ten years of futures studies developed a method based
on solid research. Furthermore we have developed formulas for implementation
and sustainable change in corporations and organizations; success comes
with the ability to identify, understand, adapt and implement highly advanced
solutions together with very basic ones. What is making the work of Bikupan
unique, is the integration between traditional research, business intelligence
and marketing. In brief - a modern communication strategy!